Japan‘s new environment minister, Shinjiro Koizumi, pledged on Sunday to mobilise young people to push his coal-dependent country towards a low-carbon future by making the fight against climate change “sexy” and “fun.”

Koizumi was speaking on the eve of a United Nations climate summit in New York where activists plan to float a blimp showing prime minister Shinzo Abe emerging from a bucket of coal to protest Japan’s pans to build new coal-fired power plants.

“In politics there are so many issues, sometimes boring. On tackling such a big-scale issue like climate change, it’s got to be fun, it’s got to be cool. It’s got to be sexy too,” Koizumi told a news conference in New York.

“We are committed to realising a decarbonised society, and we are ready to contribute as a more powerful country in the fight against climate change,” he said.